Kodak major case essay

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A case study of kodak 1. Kodak was the only one that developed many of the components of digital photography, yet the new form of photographic technology has had a serious, unconstructive impact on the firm business.

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Kodak had always got distinctive competency over its competitors because of the scope and operations of its business. This helped the Kodak towards the continues growth of their business for more then 90 years.

Kodak began to realize that radical changes in the structure of the company and the technology of their products would be vital toward success of the Kodak brand.

Following are some factors that motivated Kodak to change its organisational structure for the survival of their business.

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Highly successful business that turned Kodak into one of the most recognizable name brands in the world was struggling for survival with the entrance of competitors in market.

The Japanese company Fuji Corporation entered the market attained a high market share not only in Japan, but in the United States as well.

Fuji and other Japanese companies were able to design paper used for printing film at much cheaper rates than Kodak could offer to their consumers. This became a large problem for Kodak because they were unable to get an edge on their competition and get a part of that market share.

Also with the amount of competition rising in the market for photographic products, Kodak had to take a cut in their revenue and lower the prices of their products to remain competitive with rivals 2.

Technological advancement is caused by improvement in communication and new designing capabilities with an organization.

The photography industry was changing from a traditional industry to a much more technically advanced industry.

This expansion in the field of technology for the photograph equipment industry opens the door for other industries computer industry, software, printers, etc.

Fierce competition from companies such as IBM, Apple and Sun affected the market share that Kodak had been fighting for.

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Kodak had little knowledge in the field and was up against a group of dedicated companies with many years of focus and research 2.

There was an enormous increase in development and production of equipment to produce and record images. The introduction of portable video cameras gave consumers a way to produce their own images and capture video easily. It became apparent to Kodak being a monopoly at first still that they had fallen behind the competition on the idea of improving technology and that there was a fast increase in the switch from analog to digital.

During this change of architecture, Kodak had done some mistakes.

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The mistake done by Kodak was the design of new and existing product camera. Kodak invented a camera which used a disk with a negative smaller than the one within the pocket sized Instamatic camera.

Even though it was smaller and easier for consumers to use, it was not able to compare to the sales of Kodak Instamatic camera. This lead to another problem and that is of the productivity constantly rising costs of materials needed for their products.

This was one reason for the failure of Kodak managing new ventures and acquisitions. They began to change the way that employees were paid.Kodak Funtime Film case write-up Lucas Angermann BBA-A The U.S. Photo Film Market The major suppliers of the U.S. Photo film Market included Kodak, Fuji, Agfa and 3M, where Kodak Corp.

dominated with a share of around 70%. The main product was the exposure role, with million 24 . Kodak Case Study; Organizational Architecture Essay.

Head of Marketing Operations, Kodak In Reference To: A Kodak moment; drawing your attention to major architectural flaws within our company, specifically the MAP plan, as well as solutions for more sustainable options for future structures.

As the open source movement reaches the two-decade milestone, thoughts turn to the movement's achievements and future goals. Kodak Case Study Essay; Kodak Case Study Essay. Words May 13th, 17 Pages. KODAK CASE STUDY SRN 1. Summary 2. Brief Introduction A Kodak moment; drawing your attention to major architectural flaws within our company, specifically the MAPP plan, as well as solutions for more sustainable options for future structures.

Chester Floyd Carlson (February 8, – September 19, ) was an American physicist, inventor, and patent attorney born in Seattle, Washington.. He is best known for having invented the process of electrophotography, which produced a dry copy rather than a wet copy, as was produced by the mimeograph process.

Carlson's process was subsequently renamed xerography, a term that literally. A case study of Kodak is been given as an example because Kodak has gone through a transition phase in a period between 's to 's, due to introduction of new technology in the field of photography specially digital photography.