Strategic issues at apple inc

These were followed up in June of that year with a massive filing of a color design patent covering screen shots of various iPhone graphical user interfaces. It is from these filings along with Apple's utility patents, registered trademarks and trade dress rights, that Apple selected the particular intellectual property to enforce against Samsung. However, the images were later found to have been tampered with in order to make the dimensions and features of the two different products seem more similar, and counsel for Samsung accused Apple of submitting misleading evidence to the court. The court awarded small damages to both companies and ordered a temporary sales halt of the infringing products in South Korea; however, none of the banned products were the latest models of either Samsung or Apple.

Strategic issues at apple inc

Shopping Bag Cancel Apple has a long relationship with Adobe. Apple was their first big customer, adopting their Postscript language for our new Laserwriter printer. The two companies worked closely together to pioneer desktop publishing and there were many good times.

Since that golden era, the companies have grown apart. Apple went through its near death experience, and Adobe was drawn to the corporate market with their Acrobat products. Adobe has characterized our decision as being primarily business driven — they say we want to protect our App Store — but in reality it is based on technology issues.

Adobe claims that we are a closed system, and that Flash is open, but in fact the opposite Strategic issues at apple inc true. They are only available from Adobe, and Adobe has sole authority as to their future enhancement, pricing, etc.

By almost any definition, Flash is a closed system. Apple has many proprietary products too. Though the operating system for the iPhone, iPod and iPad is proprietary, we strongly believe that all standards pertaining to the web should be open.

HTML5, the new web standard that has been adopted by Apple, Google and many others, lets web developers create advanced graphics, typography, animations and transitions without relying on third party browser plug-ins like Flash.

HTML5 is completely open and controlled by a standards committee, of which Apple is a member. Apple even creates open standards for the web. For example, Apple began with a small open source project and created WebKit, a complete open-source HTML5 rendering engine that is the heart of the Safari web browser used in all our products.

WebKit has been widely adopted. By making its WebKit technology open, Apple has set the standard for mobile web browsers.

Another Adobe claim is that Apple devices cannot play Flash games. Fortunately, there are over 50, games and entertainment titles on the App Store, and many of them are free.

Symantec recently highlighted Flash for having one of the worst security records in We also know first hand that Flash is the number one reason Macs crash. We have been working with Adobe to fix these problems, but they have persisted for several years now.

In addition, Flash has not performed well on mobile devices. We have routinely asked Adobe to show us Flash performing well on a mobile device, any mobile device, for a few years now.

We have never seen it. Adobe publicly said that Flash would ship on a smartphone in earlythen the second half ofthen the first half ofand now they say the second half of Who knows how it will perform?

To achieve long battery life when playing video, mobile devices must decode the video in hardware; decoding it in software uses too much power. Many of the chips used in modern mobile devices contain a decoder called H.

Although Flash has recently added support for H. The difference is striking: When websites re-encode their videos using H.

Flash was designed for PCs using mice, not for touch screens using fingers. Most Flash websites will need to be rewritten to support touch-based devices.

Even if iPhones, iPods and iPads ran Flash, it would not solve the problem that most Flash websites need to be rewritten to support touch-based devices. Sixth, the most important reason. We know from painful experience that letting a third party layer of software come between the platform and the developer ultimately results in sub-standard apps and hinders the enhancement and progress of the platform.

If developers grow dependent on third party development libraries and tools, they can only take advantage of platform enhancements if and when the third party chooses to adopt the new features.

Strategic issues at apple inc

We cannot be at the mercy of a third party deciding if and when they will make our enhancements available to our developers. This becomes even worse if the third party is supplying a cross platform development tool. The third party may not adopt enhancements from one platform unless they are available on all of their supported platforms.

Hence developers only have access to the lowest common denominator set of features. Flash is a cross platform development tool.

It is their goal to help developers write cross platform apps.The Investor Relations website contains information about Apple Inc. business for stockholders, potential investors, and financial analysts.

Apple also faced up to, and dealt with, some of the challenges that it was facing at the end of It seems to have solved some of the supply chain issues that were evident back when the.

Full strategic case analysis for Apple incorporation including industry, competitor's and firm's self analysis. It covers all the strategic issues facing the industry and Apple inc. as well as the recommended solutions for these issues on business and corporate levels. WILLIAM L. RENFRO is President of the Policy Analysis Co., Inc.

A founder of the Issues Management Association, he is a Director, and its President. Feb 26,  · There are some big problems that Apple has at the moment which need addressing. does Tim Cook really see what the issues are facing his company? with a specialization in Strategic.

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Strategic issues at apple inc

Unique ability to design and develop proprietary hardware, software, applications and services. Apple Inc.’s ability to design and develop its own hardware, software, applications and services allows the company to introduce unique, innovative and easy-to-use products and solutions for its customers.

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